IIHF Ice Hockey World Championship
For 17 days in May each year, the world’s 16 best national ice hockey teams play 64 exciting games and establish the new IIHF World Champion of the sport. It is the biggest annual winter sport event worldwide, thrilling television viewers and finding new audiences every year.
Biggest annual winter sport event
A record breaking phenomenon, the IIHF Ice Hockey World Championship truly thrills its dedicated fans and guarantee sponsors extensive exposure around the event, onsite, online and on television. The commercial concepts developed provide outstanding brand visibility in camera view as well as the opportunity to engage with up to 750,000 on-site spectators and 250,000 additional fans in the dedicated fan villages. A clear partnership structure provides brand activation and exposure at its best; stand areas are supplied for promotions with logos integrated across the event.
Brand visibility guaranteed
Broadcasters receive a quality of picture and level of support that matches the highest standards in sport today. All games are produced in 16/9 HD and are filmed by more than 20 cameras capturing the game play from every conceivable angle. All forms of electronic media rights are available including TV, radio and digital media for live, delayed and highlights coverage on a worldwide basis. Since the 2015 tournament, cumulative audiences regularly reaches over 1 billion, across 165 territories.
Fast Thrilling Dynamic Tactical
A World of Possibility
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IIHF Digital Convergence
New camera technology for website videos and superior content across a range of social media channels drove record levels of digital engagement for the 2017 edition of the IIHF Ice Hockey World Championship.Find Out More About IIHF Digital Convergence
Škoda and the IIHF World Championship
Setting the World Record for longest ice hockey sponsorship, ŠKODA leverages the IIHF to boost awareness.Find Out More About ŠKODA and IIHF sponsorship
IIHF world record attendance
In 2010, the IIHF and Infront demonstrated a capacity for innovation that resulted in the world record for ‘most spectators at an ice hockey game’.Find Out More About 2010 IIHF world record spectator attendance
2017 IIHF Worlds – Visual Identity
Uniting France and Germany, Infront Sports & Media developed iconic design elements that represented two different ice hockey cultures.Find Out More About 2017 IIHF Ice Hockey World Championship
Cooly - Mascot Development
As official mascot for the 2009 IIHF Ice Hockey World Championship and also an ambassador for the 2014 European Athletics Championship, Cooly the cow has proved his power to bring sporting events alive.Find Out More About Cooly - Mascot Development
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