IIHF Ice Hockey World Championship

For 17 days in May each year, the world’s 16 best national ice hockey teams play 64 exciting games and establish the new IIHF World Champion of the sport. It is the biggest annual winter sport event worldwide, thrilling television viewers and finding new audiences every year.

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Biggest annual winter sport event

A record breaking phenomenon, the IIHF Ice Hockey World Championship truly thrills its dedicated fans and guarantee sponsors extensive exposure around the event, onsite, online and on television. The commercial concepts developed provide outstanding brand visibility in camera view as well as the opportunity to engage with up to 750,000 on-site spectators and 250,000 additional fans in the dedicated fan villages. A clear partnership structure provides brand activation and exposure at its best; stand areas are supplied for promotions with logos integrated across the event. 

Brand visibility guaranteed

Broadcasters receive a quality of picture and level of support that matches the highest standards in sport today. All games are produced in 16/9 HD and are filmed by more than 20 cameras capturing the game play from every conceivable angle. All forms of electronic media rights are available including TV, radio and digital media for live, delayed and highlights coverage on a worldwide basis. The 2015 tournament was viewed by a cumulative audience of over 1 billion across 165 countries and territories - surpassing its previous records.

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