ISU Speed Skating

The ISU Speed Skating Championships and ISU World Cup Speed Skating events are held throughout Europe, Asia and North America each year. As one of three main disciplines next to short track and figure skating, the long track speed skating competition consist of approximately 6 - 8 World Cup events and four Championship events a year, continuously delivering fast-paced excitement to fans from October to March.

Winter sport activation powered by human adrenalin

With a strong heritage as an Olympic sport since 1924, speed skating is hugely popular in the Netherlands, Germany, Norway, Poland, Czech Republic, Kazakhstan, USA, Canada, Russia, China, Japan and South Korea. As Official Sponsor across the ISU World Cup and ISU Championships your brand achieves truly comprehensive brand association throughout every event. The principle contractual rights include rink board advertising, brand activation rights, hospitality rights, logo on interview area back-drop and printing materials, use of event logo’s and brand/product exclusivity.

In addition, the Title Sponsor package is available. As the only Title Sponsor across the ISU speed skating events your brand acquires naming rights, premium rink board advertising, integration of own logo in event logos, logo on armbands and ice resurfacing machines and allocation of regular tickets for all events in addition to the before mentioned rights.

Targeted brand visibility

The sponsorship inventory holds the potential to not only increase brand visibility but also foster highly sought-after image attributes, engaging with an on-site audience that averages 70,000 per season. Free television coverage spans 20 countries (over 1100 hours) and generates a cumulative audience of over 850 million worldwide.

Speed Strength Stamina

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