Space & Time - Trebles the impact of the advertising message

Space & Time is a safe, reliable and modular system, controlled by a computer and an experienced operator, which can display up to 25 advertisers on each module, allowing advertisers’ names to be rotated in a variety of patterns and effects.

The operator has personal control over the moment of change, ensuring that it respects the flow of play and does not distract players while focusing the attention of the viewer.  The exposure time for each advertiser is recorded, facilitating comparisons with other media and measurement of impact and consumer recall.

At the heart of the action, it reaches out to the consumer, attracting attention and enhancing the impact of the advertising message. The movement has a positive effect, trebling impact and increasing recall of sponsor and advertiser names. It is used for German Football Federation (DFB) matches, UEFA Cup matches and for all stadiums of the Swiss Football League. Since 1997, it has been marketed in North America, in use for more than 200 teams and venues in professional sports, including the NHL, NFL, MLB and NBA.

The system has also been running at 12 Handball European Championships in six different countries as well as two Handball World Championships in Iceland and Japan.

Infront's core service team consists of a dedicated and well experienced group of professionals based Switzerland. The team consists of 15 full-time employees and 30 support members, each one an expert in their field and accustomed to servicing the systems around the world in all types of conditions. All of the team are at least bi-lingual; with some team members fluent in German, English, French, Spanish and Chinese.