Exclusive media and marketing partnership will see Infront provide top quality service to sixth edition of the tournament
Zug, Switzerland – Infront has been unveiled as the exclusive media and marketing partner of the sixth Audi Cup, with the global sports marketing company also set to provide LED perimeter boards.
It is the second time Infront will partner the pre-season tournament and the collaboration includes the exclusive international media rights to the Audi Cup outside of Germany, Austria and Switzerland as well as extensive sponsorship and activation rights. It also includes a non-exclusive hospitality partnership agreement allowing Infront to sell VIP packages.
Stephan Herth, Infront Senior Vice-President of Football said: “The Audi Cup is another opportunity for Infront to once again show its expertise and knowledge when it comes to marketing any football competition. We are very happy to work with Audi again and feel that the trust they put in us is a reflection of our past performance at the tournament. "
The biennial Audi Cup launched in 2009 and is considered one of the world's top pre-season football events. Domestic television ratings reached a peak of 5.5 million in 2017 with a global cumulative audience of 18.4 million.
This year's tournament will take place on July 30-31 at the Allianz Arena in Munich. Host Audi will welcome three-time winners FC Bayern München, England's Tottenham Hotspur, Spain's Real Madrid and Turkey's Fenerbahce.
The tournament will be broadcast by German public broadcasters ZDF.
Infront is a leading sports marketing company managing a comprehensive portfolio of top properties. Infront covers all aspects of successful sporting events, including the distribution of media rights, sponsorship, media production, event operation and digital solutions. Headquartered in Zug, Switzerland, Infront has a team of more than 1,000 staff working from 39 offices across more than 14 countries, delivering 4,100 event days of top class sport around the world every year.