International Biathlon Union

In a close partnership with the International Biathlon Union (IBU) and national federations staging IBU World Cup and World Championship events, Infront has helped to develop biathlon into a highly sought after marketing platform.

For over 20 years, Infront has provided extensive marketing support for the IBU World Cup and World Championships Biathlon - in a trusted relationship with both the IBU and its national counterparts. In this capacity as marketing partner, Infront has continuously enhanced the commercial opportunity, transforming the individual events into a consistent platform and increasing exclusivity and impact for sponsors.